Can We Solve It?

A different take on the recent series of TV ads launched by the Al Gore led We Can Solve It campaign to address global warming. While this is funny, is it any less ironic than the ad it is meant to parody?! Are minds changed when confronted with such multiple levels of irony in this post-ironic world? Or is the only way to get through these days is to take direct aim at some sort of cultural cognitive dissonance?